Chair's Message
Get to Know Your 2025 NACM Chair:
Roxanne Price, CCE, CCRA
Leading with Vision: Roxanne Price Takes the Helm as NACM Chair
Armed with the knowledge and experience gained through nearly two decades in the B2B credit industry, Roxanne Price, CCE, CCRA, corporate credit manager at H&E Rentals (Baton Rouge, LA), is prepared to lead NACM into the future with respect to the industry’s age-old principles. We proudly welcome Price as Chair of NACM and are excited for her to lead our association into a promising new chapter.
Throughout her career, Price has watched as the credit management profession evolved with the introduction of new technology, smarter practices and better working habits. This, alongside her rich experience in multiple areas of the credit industry, have prepared her to take on this role and be a voice for credit managers across the country. Leading up to her term, Price sat down with NACM to talk about how her credit career started, how the industry has changed and how she hopes to mentor younger credit managers during her time as Chair.
Q: What inspired you to pursue a career in credit?
A: I attended Louisiana State University ‘LSU’ and I received a degree in business management and marketing. I was ready to head into the workforce and run the world with my degree, but of course, it just didn't quite work out that way. I wasn't able to get into marketing because of the economy at the time. I had an opportunity to be an assistant credit manager and, being a fairly new college grad, I saw management in my title and I said this is something I definitely want to pursue. That's the running joke, you never necessarily go to school for credit management, but you end up there if you have a knack for it.
Q: What has been the most memorable moment from your career so far?
A: The times we were able to help a customer who's struggling financially is always the most fulfilling. We could have easily put the account on hold and stopped selling to them to not run the risk of not receiving payment on the back end. Helping these customers get through difficult times and having them say, “Truly, without your assistance and your company's assistance, we don't think our company would have been able to survive.” We were able to salvage the relationship and help them save their business. At its core, credit management isn’t just about balancing risks and receivables; it’s about building trust and supporting our customers however we can.
Q: How has your career shaped you as a leader?
A: I've had an opportunity to be in different roles in credit management, from an assistant credit manager role a regional credit manager role and a director of credit and collections role. Since I have a diverse background, I can share with NACM members my best practices, make them feel comfortable making those tough credit decisions and not feel afraid to ask a question when they don't think they have the right answer. Sometimes you're unsure about doing the right thing because you’re new to the industry and you just want some additional guidance and help.
Q: During your time in credit, how have you seen the industry evolve?
A: You have to be ready for change. But recognize that sometimes change can be difficult if you really don't know what's on the other side. I've seen the credit management role grow from just working with a spreadsheet, dialing for dollars and calling on accounts to get the money in the door as quickly as possible into something bigger. Today, credit managers are expected to know more and do more. In short, we’ve moved from basic collection tasks to becoming strategic partners, influencing decisions that extend well beyond the credit department.
Q: Can you share an example of a challenging situation, how you handled it and what you learned?
A: One that stands out is when a customer needed extra time to reconcile their account, because they recently converted to a new accounting system. I worked closely with them, believing that, once resolved, they would pay promptly. But despite my efforts, the payment never came. It’s tough in those moments—not only because of the financial impact but because it makes you question your judgment. I found myself thinking, ‘Did I overlook the warning signs in my effort to help them?’ These experiences become part of your story, leaving a lasting impact and a commitment to approach similar situations with sharper insight and caution in the future.
Q: What advice do you have for those new to the credit industry?
A: Start by fully understanding your company’s expectations, climate and culture. Striking the right balance is key—being too strict can strain client relationships, but being too lenient can increase risk. If you’re uncertain about a decision, don’t hesitate or assume you should already have all the answers. Seek guidance, ask questions, and learn from others’ experiences. In credit, there’s always room to grow, and proactive learning is invaluable. My son, Parrish Price, a recent college graduate, currently works as a Settlement Specialist at Envela Corp. and is now following in my footsteps by entering the world of Credit Management and Accounts Receivable. He’s had years of hands-on training—whether he realized it or not! During our commutes to school and the office, Parrish often heard about my day and learned the importance of providing excellent customer support, building strong relationships, addressing urgent matters, and resolving issues quickly. He’s also come to understand the value of continuing education through NACM, which builds essential skills and knowledge that prepare you for career advancement.
Q: What goals do you have for NACM in 2025, and how do you plan to accomplish those goals?
A: Serving on NACM’s Southwest Board for several years gave me a firsthand look at the dedication and work it takes to lead at the national level. I wanted to take an active role in shaping NACM’s future by attracting and empowering the next generation of leaders. As we look to 2025, my primary goal is to position NACM as the go-to resource for the next wave of credit professionals. We’re focused on innovating how we attract, engage and retain emerging leaders through more accessible, relevant and forward-thinking programs. This includes expanding NACM’s workshops, classes and professional development offerings to meet the needs of new credit managers.
