“elevator pitch.” Submission must be original work, written expressly for Business Credit magazine and NACM. Submission becomes property of NACM and may be
used at NACM’s discretion in any NACM print or electronic communications or material. Submission may not contain marketing information for any company, including
the submitter’s own employer. Only one submission per person. Winner will receive a free registration to NACM’s Credit Congress & Expo in Las Vegas, Nevada,
from June 14–17, 2020. If winner has already registered for the 2020 Credit Congress, prize will be moved to the 2021 Credit Congress. No substitute prizes will
be awarded. Prize is nontransferable. Decision is final. Winner will be announced in the Jan. 16, 2020, edition of NACM’s eNews Weekly Update, and the winning
submission will be published in the February 2020 issue of Business Credit magazine, and through email and press releases. Winner agrees to the use of his or her
name and photo in any related marketing materials and announcements. Prize, rules and eligibility are subject to change at any time. Residents of the Province of
Quebec, Canada, and the following countries are eligible to participate, but may not receive prize (only the recognition of the community), as restricted by local law:
Cuba, Iran, Iraq, Libya, North Korea, Sudan and Syria. This promotion is void where prohibited or restricted by law.
Elevator Speech Contest Winner Likens Credit Management to a ‘Three-Ring Circus’
A credit manager’s job never ends. In a given day, you may find yourself investigating a potential customer after they have applied for a significant line of credit, while simultaneously trying to resolve an issue with a long time customer’s order. Juggling a variety of different tasks is commonplace for credit managers, so how do you describe your job when people ask what you do for a living?
A clear and concise job description is important because you have a brief period of time to not only garner someone’s interest for a first impression but also their understanding of the role. In a communicative concept known as “the elevator speech,” an individual must describe what they do in approximately 30 seconds, or the time it takes to ride an elevator. Although challenging for many job titles, credit professionals have an extra hurdle to overcome because their jobs often involve working with several parties, including sales, customers and management.
The NACM-National editorial staff is happy to announce Terri Peck, of Dynapac North America, LLC, in Fort Mill, South Carolina, as the winner of NACM’s 2018 annual Elevator Speech Contest, following a thorough review process of several submissions from credit professionals across the country. Peck, Dynapac’s credit and accounts receivable manager, will receive a free registration to NACM’s 123rd annual Credit Congress & Expo in Aurora, Colorado, May 19-22, 2019.
Peck has been with Dynapac for a year and said she was very excited to receive the winning prize so she can return to Credit Congress for the second time. The credit manager attended last year’s conference in Phoenix, where she participated in the numerous educational opportunities and conversed with other credit professionals who “spoke her language.”
The credit professional of 12 years said she chose a circus-themed elevator speech because customers, the sales team and management are the three units that must work together in a coordinated effort to serve the company and its partners.
“I thought about the components of the company and when the primary functions came out to three, the circus came to mind,” said Peck, who is currently working through her Credit Business Associate (CBA) designation with NACM and wants to further her education at this year’s Credit Congress. “I have the opportunity to touch people in all three ‘rings’ and pull them together for our ultimate goal of keeping payments timely, while solving problems for each group.”
Credit management is important because creditors provide guidance and support to sales for the good of the company, Peck noted. When asked if she plans to use her elevator speech next time she is asked about her job, Peck said she is certainty optimistic but is first planning to share her speech with the company’s president.
“It is a nice ‘tool’ to keep on hand for encounters with other business people who may not be familiar with what we do as credit managers,” she said.
Winning entry 2018:
Submitted by Terri Peck, Dynapac North America, LLC, in Fort Mill, South Carolina.
“As a credit and accounts receivable manager, I’m the ringmaster in a three-ring circus. Our customers, sales team and management each occupy their own ‘ring.’ As the show is performed, I promote mutual understanding between the players, giving them each the opportunity to excel in their own area of expertise. I maintain relationships and provide the information necessary to generate the sales and cash flow required to ensure continued success and growth. After all, ‘the show must go on!’”