NACM Drives Innovation with New Brand Identity
Columbia, Md., Feb. 3, 2017 — The National Association of Credit Management (NACM), which represents thousands of business credit and financial professionals worldwide, revealed a fresh, modern icon and logo that will unify brand identity between its national organization and its many Affiliates. A tagline accompanying the design, “Driving Results,” reflects the organization’s central values.
“This is a big step,” said 2017 NACM Chairman Jay Snyder, CCE, ICCE. “The nationwide unification of the NACM brand will drive consistency and growth for our Affiliates and national headquarters. NACM is a great organization, which I believe can have even more impact on today’s credit practitioners. I’m excited to see what’s next as we continue to serve the credit community.”
The logo features the NACM name in a modern, bold font at the center of a dynamic arrow-and-wheel design. The circular movement inherent in the logo represents progress and momentum in the facilitation of corporate cash flow that lies at the core of NACM’s mission. An organization founded in the 19th century now moves into the 21st with a contemporary graphical identity visible across multiple digital platforms and recognizable at any scale.
“We learned that a rebrand entails much more than a new logo,” said Gary Gaudette, CCE, ICCE, past NACM chairman. “It’s an opportunity to explore what makes our organization unique and valuable. We uncovered our essential value, which is ‘Driving Results.’”
The logo will be consistent throughout the organization. An Affiliate version will feature each Affiliate’s name. The new brand identity will roll out locally to the organization’s Affiliates, with complete fulfillment expected by year end.
ABOUT THE NATIONAL ASSOCIATION OF CREDIT MANAGEMENT
NACM, headquartered in Columbia, MD, supports more than 14,000 business credit and financial professionals worldwide with premier industry services, tools and information. NACM and its network of affiliated associations are the leading resource for credit and financial management information, education, products and services designed to improve the management of business credit and accounts receivable. NACM’s collective voice has influenced federal legislative policy results concerning commercial business and trade credit to our nation’s policy makers for more than 100 years, and continues to play an active part in legislative issues pertaining to business credit and corporate bankruptcy. NACM's annual Credit Congress & Exposition conference is the largest gathering of credit professionals in the world. Website: www.nacm.org